Legal regulation of e-marketing business (Comparative study)

التسويق الشبكي والهرمي

Abstract

E-marketing is one of the means of commercial advertising, which marketers use to reach the consumer, with the aim of selling goods and services, and advertising, whatever its means, has the ability to attract customers, and the effect of this advertisement varies according to the method used in the advertisement, and the content of what the advertisement contains, and these means may Its use is accompanied by deliberately misleading and lying to the consumer, with a desire to entrap the purchase and contract despite the absence of a product, which is what is called bronze skim marketing, whether the marketing for this process is done directly, or in a hierarchical manner, and the actual promotion of a real product may take place in exchange for a commission or Profit margin As in direct network marketing operations, or multi-level marketing, the marketer is the core and focus of the product  , where he is contracted under commercial agencies, which allow him to carry out his marketing activity, promotion and advertisement of the product in exchange for a commission, and legal legislation, and due to the novelty of that business, you find it varies in regulating that form, and we find that the Palestinian legislator did not single out special texts for electronic marketing, and the types authorized to work with, within The Consumer Protection Law, not even within the Electronic Transactions Law No. 6 of 2013 applied in the Gaza Strip, contrary to what has been established in other legislations, including Egyptian and Moroccan legislation.